Brand kit · November 2026
Everything, in one file
The brand guidelines, every version of the logo and the icon as SVG, PDF and PNG, app icons for iOS and Android, favicons and a social avatar.
↓ Download allZIP · 1.2 MB
Downloads
Take what you need.
Our brand files and our research papers, with more as we publish it. Free to download; the brand files come with the rules for using them.
01 · Brand
The Loft brand
For partners, press and anyone putting our name next to theirs. One download has it all; read the guidelines in it first, for clear space, minimum sizes and what never to do to the mark.
02 · Research
Papers
What we have found out, with the working shown. Each one is also on its own page here.
Need something else?
Ask and you’ll receive.
A logo in another format or colour, a photo for an article, the data behind a paper: tell us what it is for.