LOFT LOGO AND ICON SYSTEM

All artwork comes from the original supplied files. Geometry is unchanged; masks are flattened into
solid vector shapes, colours are exact, and nothing is embedded as an image. SVG and PDF scale to any size.
Use SVG for web and digital, PDF for print and design tools, PNG where vectors are not accepted.
All PNGs have transparent backgrounds.

Loft-Brand-Guidelines.pdf   Five-page A4 guide: logo, icons, app icons, do and don't, typography and colour.

LOGO/  (SVG · PDF · PNG at 1200, 2400 and 4800px wide)
  loft-logo-deep-green   Full colour. Default on Paper, Cream, white and Lime.
  loft-logo-reversed     Lime symbol + white wordmark. Deep Green and dark brand surfaces.
  loft-logo-black        One colour. Single-colour print, stamps, forms, newsprint.
  loft-logo-grey         One colour, #536465. Partner walls, footers, low-emphasis credits. Light backgrounds.
  loft-logo-white        One colour. Photography, dark colours, embroidery, etching.

ICON/  (SVG · PDF · PNG at 512, 1024 and 2048px tall) · the symbol on its own, transparent background
  loft-primary-icon      Deep Green. The default icon, on light backgrounds.
  loft-secondary-icon    Lime. Deep Green and dark brand surfaces only.
  loft-icon-black        One colour, light backgrounds.
  loft-icon-grey         One colour, #536465, light backgrounds.
  loft-icon-white        One colour, dark backgrounds and photography.

APP-ICON/  · 1024 x 1024 masters, square, opaque, no rounded corners (platforms apply their own mask)
  loft-app-icon-deep-green   Primary app icon: Lime symbol on Deep Green.
  loft-app-icon-lime         Deep Green symbol on Lime. Event and campaign apps.
  loft-app-icon-white        Deep Green symbol on white. Light-mode alternate.
  loft-app-icon-black        White symbol on black. Dark and monochrome contexts.
  loft-app-icon-maskable     Smaller symbol for maskable web app icons.
  Android-adaptive/          Foreground (Lime), monochrome (white) layers; background #00171A.

FAVICON/  favicon.svg (rounded tile), favicon.ico (16/32/48), favicon-32.png, apple-touch-icon.png (180),
          icon-192.png, icon-512.png, icon-maskable-512.png, how-to-install.txt (HTML and manifest snippet)

SOCIAL/   loft-social-avatar (1080px, circle-safe)

RULES
  Logo clear space: one symbol-width (X) on every side. Icon clear space: half the icon width.
  Minimum sizes: logo 24px tall / 20mm wide; icon 24px tall / 8mm.
  Never stretch, rotate, recolour, add effects, add borders or containers, retype or rearrange.
  Never put the wordmark inside an app icon.

COLOURS   Deep Green #00171A · Lime #D5FF58 · Cream #EDEAE0 · Grey #536465
TYPEFACE  Plus Jakarta Sans (fonts.google.com/specimen/Plus+Jakarta+Sans)
